Clearlink Launches Performance-Oriented Digital Media Services Division

Clearlink, a SYKES company, and leading provider of digital marketing and conversion services for consumer and business brands, announced today the launch of its digital media services division. Industry-leading digital marketing strategist, Ada Pally joined Clearlink as Vice President of Digital Media Services and will build its digital agency division.

Founded in 2003, Clearlink partners with the world’s leading brands to extend their reach, drive valuable transactions, and deepen consumer insight. The company’s digital agency division will leverage Clearlink’s expertise in four types of core services: 1) digital marketing services (SEM, SEO, social, etc.), 2) creative services (content, design, video, etc.), 3) digital technology services (website development, CMS management, dynamic call routing, etc.), and 4) data science services (analytics, CRO, data management, etc.). With the launch of its digital media services division the company will diversify and expand its predominantly business-to-consumer partner base to include e-commerce, retail, SaaS, and business-to-business enterprise.

Given Clearlink’s reputation in the industry and its successful performance-based business model, the company has already signed an impressive list of new clients. “We are noticing a significant shift in the digital agency landscape that indicates now is the time to expand our digital media service offering. Brands are demanding more transparency and better performance from their agencies. We believe that our flexible, collaborative, and transparent approach to performance-based marketing positions us very well to disrupt the large ‘digital’ agencies and conglomerates that manage so much of the world’s media spend,” said Clearlink’s Chief Marketing Officer Ted Roxbury.

Recognized for a strong growth profile, innovative business practices, and a unique people-centric culture, the company plans to add digital marketers and technologists nationally to support its digital media clients, under Pally’s leadership. “Ada Pally is highly skilled across all digital platforms and has a depth of experience tying it together with solid analytical practice. As a data-first marketer, she’s performance-driven, which makes her an ideal fit for Clearlink,” said Roxbury. “Her track record for driving growth, her reputation for unprecedented client service, and her proven organizational leadership make her a valuable team member. We’re very excited to have her leading this new endeavor.”

Over the last five years, Ada was the Vice President of Client Services at 3Q Digital, where she played an integral role in the rapid growth of the agency. During her tenure, she successfully drove strategy and execution across all industries and verticals, achieving impressive results for startups and…

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