BYU grad hopes to win national Lay’s competition with the ‘quintessential Utah’ chip flavor

Courtesy Brandon Foster

Brandon Foster shows off his chip idea.

Brandon Foster dreamed up the “quintessential Utah” chip flavor almost five years ago.

And on July 18, he could be one step closer to his dream of seeing a smoked gouda and honey-flavored chip on grocery store shelves nationwide.

Foster, a Marlborough, Massachusetts, native who now lives in Saratoga Springs, submitted his flavor idea to the Lay’s “Do Us a Flavor” pitch contest in January. After a few months of waiting, Foster’s flavor was named one of the 10 semifinalist entries in the competition.

Foster’s chip idea will compete against other semifinalist flavors like “Everything Bagel with Cream Cheese,” “Crispy Taco” and “Avocado Toast,” among others.

A look at all 10 finalists. | screenshot

Finalists will be announced on Tuesday at an event in New York City. From there, America will decide Lay’s next chip flavor in an online ballot (available after the finalists are announced). Finalists will win a $50,000 prize, while the grand prize winner will be awarded $1 million and the honor of seeing their chip in grocery stores, according to the competition’s rules.

For Foster, this competition has been nearly half a decade in the making. He said he’s snacked on cheese and honey since he was young, but he never thought it had the chance to be a national success. It wasn’t until Lay’s began its competition that the idea came to him.

Hours after graduating from Brigham Young University in 2012, he and his friends went “on the…

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