Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures « Next Reality

Market Reality: Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures

Augmented reality sells, but who’s buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.

Zappar Hires Sales Exec to Expand North American Presence

Mobile augmented reality developer Zappar has added Keith Curtin as their vice president of sales for the Eastern US.

The hire augments the company’s sales presence in North America, with offices established in San Francisco and Boston to pursue opportunities in the surrounding regions.

A sales veteran with a wide breadth of media experience, Curtin has an extensive background in augmented reality. Prior to joining Zappar, Curtin founded See Digital, a consulting firm specializing in augmented, virtual, and mixed reality. In addition, he has previously served as a business development executive for another mobile augmented reality firm, Blippar.

“Keith’s experience in the space is close to unmatched as he’s already spent several years working with brands not only to test but roll-out innovative and successful consumer marketing campaigns rooted in AR. As we move into our own accelerated growth phase, we’re thrilled to have Keith on board,” said Caspar Thykier, CEO of Zappar, in a news release.

TeleTech Appoints Product Marketing Exec to Explore Emerging Technology

Customer experience firm TeleTech has brought former Microsoft executive Jeff Marcoux aboard as their vice president of product marketing.

Marcoux will oversee development of customer experience solutions with emerging technologies for TeleTech, a company known for their contact center services.

“With…

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