Blue Oak™ Outdoor Aims to Reinvent the Patio Furniture Shopping Experience

Blue Oak™ Outdoor Saylor Collection – Patio Dining Set

Jay Franks, Vice President of Product Development for Blue Oak, stated, “Our goal was to create a comfortable, trend right, stylish product line while exceeding the material and product specifications of what is commonly found in today’s market.

Casual Living Worldwide, Inc. (dba Casual Living Brands) a leading manufacturer of outdoor furnishings, has launched a new patio furniture brand, Blue Oak™, aimed at providing stylish, high-quality patio furniture options at reasonable prices.  After decades designing and producing outdoor furniture for national “big-box” retailers and other retailers specializing in luxury outdoor furniture, the company has observed a widening gap in the quality and selling prices of the products available from the two channels. The company believes this gap is leaving a large, and growing, number of patio shoppers unable to find furniture that fits their needs and more willing than ever to purchase online. In fact, consumer survey data shows that nearly 30% of all dollars spent on patio furniture is now spent online, a trend that is expected to continue after tripling in the last decade. The aggressive growth of e-commerce retailers, like Amazon and Wayfair, and the rapid shift of traditional retailers to grow their online business to compete, will likely accelerate the already rapidly growing assortment of outdoor furniture available online.

According to Casual Living Worldwide’s annual evaluation of in-store and online merchandise, top retailer web sites offered over 13,000 outdoor furniture sets for 2017. On the surface this looks like a good thing for consumers. Unfortunately sorting through all of the choices, trying to…

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