Better brainstorming – 6 techniques to make the most of your team

Group brainstorming can be a highly effective way of using the power of the collective mind to address a project related issue. Bringing together all the different skill and experiences of your team in this way can help to inspire different approaches and novel ways of dealing with things, and has been used for decades as a project management tool.
The way in which you approach your brainstorming sessions can be critical to the effectiveness of the process. A typical brainstorming session will involve getting your team together to discuss an issue, for which they may or may not have been briefed earlier. Notes are often taken on whiteboards or computers with projectors, and everyone is encouraged to speak out loud to the group. Whilst this works well in many cases, some team members may not be comfortable with shouting out in front of the group, or may take longer to form ideas, thinking after the event, “Oh I wish I’d said…”

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