Ascentis Announces New and Expanded Executive Leadership Team to Drive Rapid Growth

Ascentis Corporation, a market-leading provider of cloud-based, SaaS HCM (human capital management) solutions and integrated payroll software, today announced the hiring of two executive team members, both SaaS industry veterans: Chief Product Officer Jeff Cronin, and Chief Marketing Officer Troy Thibodeau. In addition, Ascentis’ former Vice President of Sales and Marketing Joelle Vail has been given an expanded role as chief revenue officer, and is now responsible for all client-facing functions, including sales and client operations. These leaders have significant experience building and leading high-growth software technology businesses, and these leadership additions follow a recent growth investment by Summit Partners which highlights investor confidence in the growth opportunities for Ascentis.


  •     Jeff Cronin has more than 25 years of experience in building great software for businesses of all types. Prior to joining Ascentis, Mr. Cronin was the general manager of U.S. Products at Sovos Compliance, and before that he was vice president of product marketing at Gelco Information Network, which was acquired by Concur.
  •     Troy Thibodeau has a background in driving market and business change to create high-growth business-to-business enterprises. Mr. Thibodeau spent the last 17 years focused on leading global marketing efforts at SaaS-based businesses. Prior to Ascentis, he was chief marketing officer at Sovos, and helped the business grow 20-fold over his eight-year tenure. Earlier in his career, he held marketing leadership roles at Concur, Gelco and Honeywell.
  •     Joelle Vail has more than 20 years of experience driving significant revenue growth for SasS-based HCM businesses. Ms. Vail joined Ascentis in 2012 after spending 15 years at Paychex driving successful revenue growth, client satisfaction, and leadership development. Under her current leadership, Ms. Vail has driven consistent annual double digit growth numbers in bookings, revenue and new client acquisition for Ascentis.

“I am very excited to have recently joined this dynamic SaaS business with tremendous market opportunity,” said Brian Provost, Ascentis CEO. “Having these experienced and successful business technology veterans as part of our leadership team ensures that we have the right talent in place to elevate and accelerate Ascentis’ core HCM product development, marketplace awareness, top line growth and client success.”

Ascentis uniquely offers a full suite of applicant tracking, HRIS, benefits, payroll, timekeeping, talent management and compliance software solutions to more than 1,100 clients throughout the U.S. and Canada. Combined with Ascentis’ fanatical approach to client satisfaction, an innovative pricing approach and, most importantly, passionate employees dedicated to…

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