A new patent reveals Amazon has big plans for its new delivery drones. They’re going to be snoops — taking careful note of what they see to “target” yet more advertising.
Amazon’s ambition to build a worldwide fleet of autonomous artificial-intelligence delivery drones is well known.
To do this job effectively the drones will be gathering, transmitting — and processing — immense amounts of data.
This includes visual footage.
But it seems it may all have another use.
A patent granted earlier this week shows the digital retail juggernaut wants to data-mine these recordings for exploitable information.
Essentially, the drones will be snooping for fresh marketing opportunities.
Answer the door in a tatty old dressing gown? Expect nightwear ads to suddenly appear on your browser.
That roof looking a bit neglected? Expect personally-tailored quotes and suggestions to start flooding in.
“Captured data may be received by a computer system and properties about a destination for the delivery may be identified by analyzing the data,” the patent application reads. “A recommendation may be generated based at least in part on the identified properties.”
Put simply: The drones will be checking you and your stuff out.
Based on their observations, a fresh suite of suggested products and services will be delivered to your inbox.
Surely you want to keep up with the Joneses?
That car parked in your driveway. Is it an older model?
Paint flaking on the door?
Is that other package on your doorstep from a competitor?
And what about your garden?
“The unmanned aerial vehicle may capture video data that includes brown and dying trees located near the user’s home,” the patent application reads.
The service provider computers may use image and/or video recognition techniques and software to identify that the trees require service (e.g., services that can be provided by an arborist). The service provider computers may, in response to…